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Portfolio
Welcome to my portfolio. Here you’ll find a selection of my work.
Explore and reach out if you would like to discuss my role in these projects.
adidas x Babe Super Bowl
Product Campaign Launch - Brand Activation - VIP Experience - Digital Media Integration - Community Outreach
adidas football and streetwear brand A Bathing Ape, collaborated on a culture-shifting moment for Super Bowl LII. The festivities kicked off with adidas football throwing a 7v7 tournament, where the best players in Atlanta were kitted out from head to toe with the co-created product. The week long experience also included a pop up store, a VIP lounge, an animated video, a podcast, a Twitch live tournament and the first ever Women's Flag Football Tournament hosted by adidas.
adidas football and streetwear brand A Bathing Ape, collaborated on a culture-shifting moment for Super Bowl LII. The festivities kicked off with adidas football throwing a 7v7 tournament, where the best players in Atlanta were kitted out from head to toe with the co-created product. The week long experience also included a pop up store, a VIP lounge, an animated video, a podcast, a Twitch live tournament and the first ever Women's Flag Football Tournament hosted by adidas.
50th Anniversary of Hip Hop
Customized VIP Experience - PR/Media Management - Social Media - Community Activations
adidas paid tribute to the 50th Anniversary of Hip Hop by hosting a number of community-oriented events across NYC, including a Sounds Lab program, block parties, and Hip-Hop 50 Live Concert. The celebration kicked off with Mayor Eric Adams proclaimed August 9th “Run-DMC Day,” honoring the Queens-formed trio for its contributions to hip-hop.
adidas paid tribute to the 50th Anniversary of Hip Hop by hosting a number of community-oriented events across NYC, including a Sounds Lab program, block parties, and Hip-Hop 50 Live Concert. The celebration kicked off with Mayor Eric Adams proclaimed August 9th “Run-DMC Day,” honoring the Queens-formed trio for its contributions to hip-hop.
Concept Store Opening in Los Angeles
Retail Planning - Digital Activations - Creative & Vendor Management - Merchandise Planning/Design
adidas opened a new store in Los Angeles, situated on Melrose Avenue, a fashionable thoroughfare in West Hollywood. The first of the adidas concept stores to open in the US, the space occupies over 4,000 square feet. The store’s interior design, a collaborative effort of the adidas in-house design team, London-based retail design agency Checkland Kindleysides and American practice TPG Architecture, is both experimental and a statement, signaling adidas’ new creative direction.
adidas opened a new store in Los Angeles, situated on Melrose Avenue, a fashionable thoroughfare in West Hollywood. The first of the adidas concept stores to open in the US, the space occupies over 4,000 square feet. The store’s interior design, a collaborative effort of the adidas in-house design team, London-based retail design agency Checkland Kindleysides and American practice TPG Architecture, is both experimental and a statement, signaling adidas’ new creative direction.
Brand Redesign & Launch
Branding - Social Media - Marketing Strategy - Messaging - Vendor Management - Digital Media
CWX a technology service providing company for Google Cloud products, redesigned and relaunched their company branding in a multilayer project. The brand redesign included new logos, brand guidelines, brand messaging, a social media strategy reboot, a new website, PR outreach and media coverage, brand launch activations and a video to announce the new company name and branding.
CWX a technology service providing company for Google Cloud products, redesigned and relaunched their company branding in a multilayer project. The brand redesign included new logos, brand guidelines, brand messaging, a social media strategy reboot, a new website, PR outreach and media coverage, brand launch activations and a video to announce the new company name and branding.
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