Driving Growth Through Strategy, Creativity &
Project Management

I am a driven and creative individual who is passionate about navigating projects and complex initiatives. At the same time, I can develop strategic solutions and connect stakeholders. I feel satisfied when I know I have created order, built partnerships and driven strong results for my team.

"An excellent project manager who is able to strategically manage the most complex of situations. I've watched her lead multiple high level stakeholders through complicated projects from start to finish, ensuring a successful outcome."
~ Naomi Crow, Chief of Staff

"She has the unique ability of not only gracefully and tactfully handling multiple projects at once, but always coming up with creative solutions."
~Ayelet Katz, Global Marketing Director

Featured Projects

adidas x Babe Super Bowl

Product Campaign Launch - Brand Activation - VIP Experience - Digital Media Integration - Community Outreach

adidas football and streetwear brand A Bathing Ape, collaborated on a culture-shifting moment for Super Bowl LII. The festivities kicked off with adidas football throwing a 7v7 tournament, where the best players in Atlanta were kitted out from head to toe with the co-created product. The week long experience also included a pop up store, a VIP lounge, an animated video, a podcast, a Twitch live tournament and the first ever Women's Flag Football Tournament hosted by adidas.

50th Anniversary of Hip Hop

Customized VIP Experience - PR/Media Management - Social Media - Community Activations

adidas paid tribute to the 50th Anniversary of Hip Hop by hosting a number of community-oriented events across NYC, including a Sounds Lab program, block parties, and Hip-Hop 50 Live Concert. The celebration kicked off with Mayor Eric Adams proclaimed August 9th “Run-DMC Day,” honoring the Queens-formed trio for its contributions to hip-hop.

Concept Store Opening in Los Angeles

Retail Planning - Digital Activations - Creative & Vendor Management - Merchandise Planning/Design

adidas opened a new store in Los Angeles, situated on Melrose Avenue, a fashionable thoroughfare in West Hollywood. The first of the adidas concept stores to open in the US, the space occupies over 4,000 square feet. The store’s interior design, a collaborative effort of the adidas in-house design team, London-based retail design agency Checkland Kindleysides and American practice TPG Architecture, is both experimental and a statement, signaling adidas’ new creative direction.

Brand Redesign & Launch

Branding - Social Media - Marketing Strategy - Messaging - Vendor Management - Digital Media

CWX a technology service providing company for Google Cloud products, redesigned and relaunched their company branding in a multilayer project. The brand redesign included new logos, brand guidelines, brand messaging, a social media strategy reboot, a new website, PR outreach and media coverage, brand launch activations and a video to announce the new company name and branding.

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Driving Growth Through Strategy, Creativity & Project Management

"An excellent project manager who is able to strategically manage the most complex of situations. I've watched her lead multiple high level stakeholders through complicated projects from start to finish, ensuring a successful outcome." ~ Naomi Crow, Chief of Staff

"She has the unique ability of not only gracefully and tactfully handling multiple projects at once, but always coming up with creative solutions." ~Ayelet Katz, Global Marketing Director

Featured Projects

Driving Growth Through Strategy, Creativity &
Project Management

"An excellent project manager who is able to strategically manage the most complex of situations. I've watched her lead multiple high level stakeholders through complicated projects from start to finish, ensuring a successful outcome."
~ Naomi Crow, Chief of Staff

"She has the unique ability of not only gracefully and tactfully handling multiple projects at once, but always coming up with creative solutions."
~Ayelet Katz, Global Marketing Director