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adidas x Babe Super Bowl

Location

Atlanta, GA

Date

Feb 2019

Project type

adidas football and streetwear brand A Bathing Ape, collaborated on a culture-shifting moment for Super Bowl LII. The festivities kicked off with adidas football throwing a 7v7 tournament, where the best players in Atlanta were kitted out from head to toe with the co-created product. The week long experience also included a pop up store, a VIP lounge, an animated video, a podcast, a Twitch live tournament and the first ever Women's Flag Football Tournament hosted by adidas.

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