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50th Anniversary of Hip Hop
Location
New York City
Date
Aug 2023
Project type
adidas paid tribute to the 50th Anniversary of Hip Hop by hosting a number of community-oriented events across NYC, including a Sounds Lab program, block parties, and Hip-Hop 50 Live Concert. The celebration kicked off with Mayor Eric Adams proclaimed August 9th “Run-DMC Day,” honoring the Queens-formed trio for its contributions to hip-hop.
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