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Concept Store Opening in Los Angeles
Location
Los Angeles, CA
Date
Aug 2024
Project type
adidas opened a new store in Los Angeles, situated on Melrose Avenue, a fashionable thoroughfare in West Hollywood. The first of the adidas concept stores to open in the US, the space occupies over 4,000 square feet. The store’s interior design, a collaborative effort of the adidas in-house design team, London-based retail design agency Checkland Kindleysides and American practice TPG Architecture, is both experimental and a statement, signaling adidas’ new creative direction.
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